BlueWay was born from the observation that B2B logistics in Quebec suffers from too many intermediaries. A new company, simple principles: do the work yourself, communicate before the client asks, deliver what you promised.
Mathieu Ruel spent seven years as a police officer with the SPVM before co-founding BlueWay in 2022. Family already in transport (trucking and logistics across multiple generations), crisis management training on the ground — the unusual combination that defines the company's approach today.
Started in 2022 with a single tractor and three chassis. Organic growth through specialization in port drayage — a service where reliability matters more than rate and where long-term relationships are built one delivery at a time.
A dedicated dispatch team per client. No staff turnover, no file handoffs between shifts. The dispatcher who takes your call in the morning is the same one tracking your container through to the consignee's dock at end of day.
First principle: we call you before you have to call us. Thirty-minute delay, missed appointment, customs issue, damaged container — the information always comes from us, not extracted after the fact. That's the legacy of crisis management training.
Origin, destination, cargo type, desired window. We come back with a price, a lead time and a dedicated operator.